NEW YORK, Jan. 22, 2014 /PRNewswire/ — 212Db, the digital music company behind PLAY GIG-IT, announced today that the company is taking the next big step in evolving their definitive social music platform on Facebook. Later this quarter, the company will launch ROCK THIS which will bring a whole new look and feel to the existing PLAY GIG-IT platform while further flattening the relationship between artists and their fans. These artists include Lil’ Wayne, Flo Rida, Ne-Yo, Nas, and more. ROCK THIS brings new music, new genres and new games to a platform that has already differentiated itself from everyone else on Facebook.
With the Integration of ROCK THIS, PLAY GIG-IT’s users will find new games and music related content to interact with. Players can customize their experience across a wide spectrum of compelling musical interactions and eventually start a band on Facebook with their friends. But it’s the connection with featured artists and exclusive artist give-aways that will keep millions of fans coming back for more. Back stage passes, meet and greets, new music and more. Priceless music experiences that only ROCK THIS can bring to fans.
“Today, a large chunk of the music business is about social interaction and connecting with our fan base in a unique way,” 2 Chainz told Mashable. “PLAY GIG-IT’s launch onto Facebook is the perfect blend of just that and gives our fans a new way of connecting beyond just listening to our music.”
Some of music’s top talents, including Rick Ross, Miguel, Kendrick Lamar, Ray J, Brandy, and Soulja Boy are among the starting lineup of music icons that have lent their likeness and music to participate in PLAY GIG-IT’s ROCK THIS To create the most realistic scenario, each artist was heavily involved in the production of the game and their respective avatar, spending time with the team to perfect every detail.
“The ROCK THIS brand extension is part of our 2014 growth strategy to build the world’s largest and most engaging social music platform. This includes an entirely new architecture with an eye towards mobile and international markets as evidenced through our recent partnership with Artivision,” said John Acunto, CEO of 212Db.
It’s been a busy period for 212Db which recently announced a strategic partnership with Artivision, expanding the distribution of its social music platform into Asia. In addition, PLAY GIG-IT’s President, industry veteran John Romero (Doom, Wolfenstein 3D, and Quake) is expanding the production and development team at 212Db’s new office in Silicon Valley. “I’m excited to evolve our social music platform with ROCK THIS. We’ve been adding extremely talented artists and engineers to our team from the incredible wealth of talent in our area, and it shows in the product,” adds Romero.
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ABOUT 212Db
212Db also known as 212 Decibels is a premier social platform game development company, and home to the interactive social gaming experiences, PLAY GIG-IT and the new extension, ROCK THIS. CEO John Acunto founded 212Db in 2013 as a way to incorporate his passion for gaming and music into a refined entertainment experience meant to connect people through a single platform. With wide-ranging experience in the marketing, branding, and technology environments, Acunto brings an enormous arsenal of knowledge to the gaming and social media industries.
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PR Contact: Alexandra Bianchi at PLAY GIG-IT: abianchi@playgigit.com, 917.254.0993
SOURCE PLAY GIG-IT
